The founders of CORE Nutrition Planning LLC.

Asker Jeukendrup, PhD, FECSS, FACSM

Professor Asker Jeukendrup is a leading sports nutritionists and exercise physiologist who spent most of his career at the University of Birmingham (UK) and currently he is a visiting professor at Loughborough University. During his career Professor Jeukendrup authored over 200 research papers and book chapters. During his career he worked with many elite athletes (including Chrissie Wellington and Haile Gebrselassie) to develop personalized nutrition plans to enhance recovery and optimize performance. Asker practices what he preaches and is competing in long distance triathlons himself. To date he completed 21 long distance triathlon races. For more information on sports nutrition please visit or follow Asker on twitter: @jeukendrup.

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Bill Braun

Based in Ohio, Bill grew up a swimmer and after college began to participate in endurance sports running, cycling and triathlon; as his daughters grew up, they shared the same thrills and now train and race with their dad. As Bill targeted longer events, he recognized how critical proper fueling was; he also noticed that many other athletes struggled with nutrition for their training and events. He found he had a desire to help athletes get nutrition right. He knew it would be possible to do this through an app he was prototyping, but only if the app was built on the most solid evidence-based nutrition research. While delving into the endurance sports nutrition research to support proper nutrition planning, he came across Asker’s work over and over again. Bill decided to contact him and discuss collaboration.

After a few weeks and a couple of joint bike rides later, CORE Nutrition Planning was born (initially called PlanMyFuel); a software application that helps athletes make the right nutrition choices for their events.

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